Pay-for-hooray! Celebrating BWS 21st Birthday with a Digital Mastercard

Thursday August 25, 2022

2 min read

Vault PS

BWS pay customers to celebrate with a refreshingly self-aware take on a birthday campaign.

Our Role:

Instant Reward Issuance
Claim Validation
Pays-enabled Prepaid Mastercard®
API access to the Vault card suite
Issuance Reporting

The Details:

To celebrate their 21st Birthday, BWS asked customers to complete a number of birthday tasks in exchange for varied cash prizes .

Entrants could submit a written/text-based message, a video wishing BWS a happy 21st birthday (via song, dance or creating/baking a cake) or
a video completing a BWS 21st task (from a range of 4 pre-determined options).

Vault worked closely with the agency to provide the “Pay for Hooray prizes” in the form of a Vault Pays-enabled Prepaid Mastercard®

The campaign was a huge success and showcased having a bit of fun and creativity can go a long way.